If your business email still looks like info@yourbusiness.com or contact@yourbusiness.com you’re not alone. These generic addresses are common but they might be holding you back.
What This Means for Your Business
When a customer sees an email from “info@,” it feels… impersonal. Who’s on the other end? A robot? A team of strangers? People want to connect with people, not a faceless inbox.
Here’s why switching to named email addresses (like sarah@yourbusiness.com or david@yourbusiness.com) can make a big difference:
1. Builds Trust with Clients
Customers are more likely to open and respond to emails when they see a real name. It feels more personal and trustworthy. Even if Sarah is your customer service rep and David handles orders, using their names helps clients feel like they’re talking to a real person, not a system.
2. Improves Email Deliverability
Spam filters are getting smarter. Generic addresses like info@ are often flagged as spam, especially if you’re sending newsletters or follow-ups. Named emails are more likely to land in the inbox where they belong.
3. Makes Your Business Look More Professional
A named email address shows that your business is organised and customer-focused. It’s a small change that makes a big impression.
4. Easier to Manage Internally
Instead of one overflowing inbox, you can assign emails to the right person from the start. That means faster replies and happier customers.
Final Thought
You don’t need to be a tech wizard. If you already have a business domain (like yourbusiness.com), your email provider (like Google Workspace or Microsoft 365) can help you set up named addresses in just a few clicks.
You can even keep info@ or contact@ as a backup that forwards to a real person, just don’t make it your main point of contact.
Let Lucidica Help You Make the Switch
Your email address is often the first impression people get of your business. Make it count. A simple change from info@ to jane@ could be the easiest upgrade you make this year.
We’ll help you set up named email addresses that build trust, improve deliverability, and make your business feel more personal. Get in touch today!
